Body Safety Case Study featured image with screenshots of Body Safety websites - workwearexperts.com, chemsplash.com and cargoworkwear.com
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SEO Overhaul Enhances Search Engine Visibility and User Experience for Body Safety Ltd

CASE STUDY

Body Safety Ltd. specializes in manufacturing and selling workwear and personal protective equipment (PPE) through three e-commerce websites: workwearexperts.com, cargoworkwear.com, and chemsplash.com.

The Challenge

Body Safety Ltd. faced several key SEO challenges across their e-commerce platforms:

  • The category structure on all three websites was overly complex and too deep, leading to poor navigation and user experience.
  • URLs for categories and product pages were generated by OpenCart, consisting of random letters and numbers, which negatively impacted SEO.
  • Product descriptions were inadequate and lacked target keywords.
  • H1 tags and meta descriptions were poorly optimized.
  • The homepages and product pages lacked effective calls to action and promotional banners.
  • Certain parts of the websites were not mobile-friendly.
  • Chemsplash.com needed to be available in multiple languages to cater to a broader European market.

The Solution

  • Category Restructure: Simplified and restructured the category hierarchy to ensure a more user-friendly navigation system, reducing the depth of categories and improving overall site architecture.
  • URL Optimization: Revised URLs for categories and product pages to include meaningful keywords, improving search engine visibility.
  • Content Enhancement: Updated and enriched product descriptions with relevant keywords, ensuring they were informative and SEO-friendly.
  • H1 and Meta Description Improvement: Optimized H1 tags and meta descriptions for all key pages, aligning them with target keywords to improve search engine rankings.
  • Homepage and Product Page Redesign: Redesigned the homepages and product pages of all three websites to feature clear calls to action, promotional banners, and an overall layout that enhanced user engagement.
  • Mobile Optimization: Enhanced the mobile responsiveness of all websites, ensuring a seamless user experience on smartphones and tablets.
  • Multilingual Support: Made chemsplash.com available in German, French, Italian, Polish, and Dutch to better serve the European market.

The Results

  • Improved Navigation: The new category structure significantly improved user experience and reduced bounce rates.
  • Enhanced Search Engine Visibility: Optimized URLs and content led to better indexing by search engines, resulting in improved search engine visibility.
  • Enhanced User Experience: The redesigned homepages and product pages with effective calls to action and promotional elements contributed to noticeable improvements in conversion rates.
  • Better User Engagement: Improved product descriptions, optimized meta tags, and a better mobile experience resulted in enhanced user engagement.
  • Expanded Market Reach: Making chemsplash.com available in multiple languages expanded Body Safety Ltd.’s reach within the European market, attracting a more diverse customer base.

“X-Wing Digital’s SEO strategies were transformative for our e-commerce platforms. The meticulous restructuring and optimization efforts significantly improved our search engine visibility and user experience. The multilingual support for Chemsplash.com has opened up new markets for us. We are incredibly pleased with the results and highly recommend their services!“ – Body Safety
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