Modern Website Redesign Elevates Softworks’ Digital Presence

Softworks Ltd., a leading workforce management software company headquartered in Ireland, serves clients in the UK, Germany, Italy, USA, and Canada. Softworks sought to revamp their outdated website to better showcase their software solutions and generate leads.

The Challenge

Softworks’ existing website (softworks.com) was over 10 years old and faced several significant issues:

• Outdated design that did not reflect their innovative software solutions.
• Unclear and condensed content that did not effectively communicate their value propositions.
• Lack of content, particularly in terms of blogs, limiting their SEO potential.
• Poor mobile responsiveness, leading to a suboptimal user experience on mobile devices.
• Slow page loading speeds, contributing to high bounce rates.
• High levels of bot traffic, skewing their analytics data.
• Existing content in English, German, and Italian with 260 pages only in English.

The Solution

• Website Development and Migration: Built a brand new, modern website in a staging environment and successfully migrated it to the live environment. The website was built in 3 languages – English, German and Italian.
• Content Overhaul: Rewrote all existing content to improve clarity and effectiveness.
• Blog Strategy: Authored over 30 blog posts targeting pillar keywords, with some ranking in the top 10 in the US and Canada.
• Performance Optimization: Enhanced page loading speeds by optimizing images, CSS, and JavaScript.
• Analytics Improvement: Cleared up analytics data to improve overall reporting accuracy.
• Live Chat Implementation: Added a live chat function, allowing visitors to communicate directly with an agent.
• Digital PR and Backlinks: Used Digital PR strategies to secure valuable backlinks.
• Structured Data Implementation: Applied structured data to improve search engine indexing.
• Improved Interlinking: Enhanced internal linking structure to improve navigation and SEO.
• Explainer Videos: Produced explainer videos for key software solutions to better inform and engage visitors.

The Results

• Modernized Digital Presence: The new website design significantly modernized Softworks’ online presence, better reflecting their innovative solutions.
• Enhanced Content: Rewritten and new content effectively communicated their value propositions, leading to improved user understanding and engagement.
• Improved SEO: The blog strategy and content optimization resulted in several blog posts ranking highly in search results, particularly in the US and Canada.
• Faster Load Times: Optimized performance led to faster page loading speeds, reducing bounce rates and improving user experience.
• Accurate Analytics: Improved analytics data accuracy provided more reliable insights for decision-making.
• Better User Engagement: The live chat function and explainer videos enhanced user interaction and engagement, facilitating better lead generation.
• Increased Backlinks: Digital PR efforts and structured data implementation improved the website’s authority and search engine visibility.

“X-Wing Digital delivered a comprehensive and modern website redesign that has vastly improved our digital presence and lead generation efforts.
Their attention to detail, from content overhaul to performance optimization and innovative features like live chat, has been exceptional.
We are extremely pleased with the results and highly recommend their services!“ – Softworks