Case Study

Custom WooCommerce Website Builds a Stronger Digital Foundation for Durmil Trade

Durmil Trade is a Croatian company with over 30 years of experience in the production and distribution of work clothing. They sell workwear from renowned producers and also produce their own work clothing locally.

Industry Work Clothing Production & Distribution
Services Website Development, WooCommerce, SEO, E-Commerce SEO, Local SEO
Market Croatia
01

The Challenge

Durmil Trade’s existing website was poorly built, incomplete in several areas, and no longer strong enough to properly showcase their products, services, and long-standing experience in the workwear industry.

  • The old website was not built to the standard needed for a professional e-commerce experience.
  • Several parts of the website were incomplete or did not properly support the customer journey.
  • The client needed a functional WordPress and WooCommerce website tailored to their specific way of working.
  • The website needed to support request-a-quote functionality instead of a standard checkout flow.
  • Returning customers needed a better way to access their account information and past orders.
  • The website needed custom options for adding screen print or embroidery to selected products.
  • The company also needed a fully optimized Google Business Profile to support local visibility.
02

The Solution

X-Wing Digital designed and developed a new WordPress and WooCommerce website with custom functionality built around Durmil Trade’s business model, product range, and customer needs.

Custom WooCommerce Website

Designed and developed a new WooCommerce website that presents Durmil Trade’s products and services in a modern, professional, and functional way.

Request-a-Quote Checkout

Built a custom checkout flow to match the client’s request-a-quote process instead of forcing a standard online payment setup.

Customer Profile Portal

Created a custom customer portal where returning customers can sign in, view past orders, and access useful account information.

Custom Email Setup

Configured custom order confirmation and thank-you emails to create a smoother, more professional customer communication flow.

Product Customization Options

Added functionality that allows customers to request screen print or embroidery on specific products where customization is available.

Google Business Profile Optimization

Fully optimized the Google Business Profile to improve local search visibility and support stronger brand trust in search results.

Review Gathering System

Set up a review gathering system connected to the Google Business Profile to help the business collect more customer feedback.

SEO & E-Commerce Foundations

Built the website with SEO-friendly structure, product organization, and e-commerce foundations to support future organic growth.

03

The Results

Durmil Trade now has a beautiful, highly functional, and custom-built e-commerce website that better reflects their experience, product range, and way of working, supported by an optimized local search presence.

Modern

Website Design

The new website presents Durmil Trade as an established and professional workwear company with decades of experience.

Custom

E-Commerce Functionality

The WooCommerce setup was adapted to the client’s request-a-quote workflow and specific business requirements.

Better

Customer Experience

Customers can browse products more easily, request quotes, access previous orders, and interact with the business more efficiently.

Enhanced

Product Customization

The website supports screen print and embroidery options on specific products, making the offer easier to communicate online.

Optimized

Local Presence

The Google Business Profile was fully optimized to support better local visibility and customer trust.

Stronger

Digital Foundation

The company now has a website and local SEO setup that can support future marketing, SEO, and e-commerce growth.

★ ★ ★ ★ ★
“We finally have a proper website that showcases our business and products in the best possible light.

X-Wing Digital understood what we needed and built a modern, functional website that fits the way we work and presents our company professionally.

We are very happy with the result and would gladly recommend their services.”
Durmil Trade
Website Development, SEO & E-Commerce SEO

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